Including, food, gambling and other amenities. This is since revenue for Harrahs is not only the rate they pay for the room, but all the money they spend at their stay Nearly all rooms are complementary on the weekends from January to November and the average price is inly 6$ a night. However, this does not necessarily result in that customers who gamble much end up paying much more for their room than people who gamble less. At s there is no real price setting, since each customer sets his own price based on how much they gamble. Requires a different pricing and customer-segmentation approach. Since their customer will not only stay at the room, but gamble as well, it The revenue management works a little differently at Harrah ́s Cherokee Casino & Hotel thanĪny other business. That is, in 'traditional' revenue management, we have customers willing to pay high faresĪnd low fares (or high rates and low rates), what does this look like for Harrah's? How is the concept of Revenue Management used by Harrah’s Cherokee Casino & Hotel?
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